As we all reside in the digital world today, we must be careful in dealing with our personal data sharing. We must aware that from Free Apps to even Bank Credit Cards these giants are collecting our personal details on a huge basis. Let's case study 2 examples.
1. Credit Cards:-
How many of us even think about credit cards are actually a marketing and data collection tool? If you already know about it, then you can skip the rest. For those who are not aware of it let me illustrate with a case study.
- By giving you offers and cashback the majority will swap from regular cash payments to credit cards.
- Thus they collect enormous data regarding your monthly and annually spend analysis.
- They share these data with e-commerce giants and their liable partners for digital marketing.
- Thus unknowingly we will be receiving emails and spam messages associated with it and most probably since we already have a credit card it will tend us to purchase those products invading our expenditure.
- Thus both the banks and their partners equally benefit from credit cards.
The after-effects of using credit cards are significant. The bank will know how much amount we spent monthly on groceries, e-commerce, services etc. Thus our privacy is somewhat measured.
2. Free Apps:-
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